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LISTEN: Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and Oscars for Big Brands
On today’s special Upfronts-themed episode, Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details D…